{"id":11212,"date":"2025-11-26T17:59:43","date_gmt":"2025-11-26T17:59:43","guid":{"rendered":"https:\/\/www.jubi24.com\/?p=11212"},"modified":"2025-11-26T17:59:45","modified_gmt":"2025-11-26T17:59:45","slug":"martha-stewart-is-the-new-face-of-american-eagle-in-denim-and-diamonds-for-the-holidays","status":"publish","type":"post","link":"https:\/\/www.jubi24.com\/?p=11212","title":{"rendered":"Martha Stewart is the new face of American Eagle in denim and diamonds for the holidays"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div>\n<p>When it comes to <a href=\"https:\/\/pagesix.com\/article\/best-quiet-luxury-brands-styles-products-gifts\/\">holiday gifting<\/a>, Martha Stewart knows best.<\/p>\n<p>And, American Eagle is helping answer the seasonal holiday question: \u201cWWMD?\u201d<\/p>\n<p>The 84-year-old icon is the new face of the brand, appearing in head-to-toe denim and diamonds for their <a href=\"https:\/\/pagesix.com\/2025\/08\/01\/style\/american-eagle-responds-to-sydney-sweeney-great-jeans-ad-controversy\/\" target=\"_blank\" rel=\"noopener\">latest AE Jeans campaign<\/a>.<\/p>\n<p>In one image, Stewart wears an oversized denim shirt with straight-leg jeans, revealing a diamond necklace at the button-down\u2019s opening.<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-full\"><figcaption>Martha Stewart is the new face of American Eagle, starring in their 2025 holiday campaign. <span class=\"credit\">American Eagle<\/span><\/figcaption><\/figure>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-full\"><figcaption>Serving up some denim pie for the holidays, in denim and diamonds from tip to toe. <span class=\"credit\">American Eagle<\/span><\/figcaption><\/figure>\n<aside class=\"single__inline-module aligncenter wp-block-nypost-editor-primary-tag\">\n<\/aside>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-full\"><figcaption>In the video, Stewart styles a gift of denim using denim as wrapping paper. <span class=\"credit\">American Eagle<\/span><\/figcaption><\/figure>\n<p>In another, she styles her jeans with a cropped jacket and navy sweater around her shoulders, layering necklaces and earrings with golden sparkle.<\/p>\n<p>In another scene, Stewart serves a pie made of denim scraps while wearing straight-leg jeans, a jacket, denim Manolo Blahnik heels and an impressive diamond necklace and dangly drop earrings.<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-full\"><figcaption>In one of the ads, the \u201cEuphoria\u201d star, who has blue eyes and blond hair, talked about how genes that are passed from parent to offspring often determine traits such as \u201chair color, personality and even eye color.\u201d <span class=\"credit\">American Eagle<\/span><\/figcaption><\/figure>\n<p>\u201cThis holiday season, we\u2019re settling for nothing less than a perfect fit,\u201d the notorious perfectionist <a href=\"https:\/\/www.instagram.com\/p\/DRevHzgDUPz\/\">explains in a video<\/a> shared by the brand.<\/p>\n<p>As she wraps a gift box in denim with a contrasting denim ribbon, she adds, \u201cGiving generously during the holiday season is one of my greatest joys.\u201d<\/p>\n<p>The camera then zooms in to reveal that the note on the card reads, \u201c<a href=\"https:\/\/pagesix.com\/2025\/10\/21\/style\/martha-stewart-wants-you-to-stop-making-this-lazy-skincare-mistake\/\">To: Martha, From: Martha<\/a>.\u201d<\/p>\n<p>\u201cWhen the gift is jeans, it\u2019s always giving. Welcome to Martha\u2019s denim season. Start gifting,\u201d said the caption on Instagram.<\/p>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-full\"><figcaption>The 84-year-old crafts a whole meal made of blue jeans in a denim-colored kitchen. <span class=\"credit\">American Eagle<\/span><\/figcaption><\/figure>\n<figure class=\"nyp-slideshow-modal-image wp-block-image aligncenter size-full\"><figcaption>\u201cWhen the gift is jeans, it\u2019s always giving. Welcome to Martha\u2019s denim season. Start gifting.\u201d <span class=\"credit\">American Eagle<\/span><\/figcaption><\/figure>\n<p>The campaign is meant to play into the timeless nature of denim as a universally appealing gift.<\/p>\n<p>\u201cThe holidays are a time for thoughtful giving,\u201d Stewart shared in a press release, adding, \u201cand I\u2019ve always believed that there\u2019s nothing more useful or more universally appreciated than a pair of jeans.\u201d<\/p>\n<p>And, beautifully wrapped as all of the super hostess\u2019 gifts might be, she acknowledges, \u201cIf you want to give a gift that will be worn, loved, and appreciated long after the wrapping paper is gone, give the gift of American Eagle jeans.\u201d<\/p>\n<p>Though the denim brand now stretches far beyond the heavy cotton blues, this holiday campaign reminds customers of its roots.<\/p>\n<p>While Stewart is arguably outside of the brand\u2019s core demographic, she has recently been reinvigorated as a cultural icon by the younger generation that is \u2014 in fact \u2014 shopping at American Eagle.<\/p>\n<p>We can\u2019t help but wonder what fellow <a href=\"https:\/\/pagesix.com\/2025\/09\/04\/style\/american-eagles-sydney-sweeney-campaign-is-its-most-successful-yet\/\">AE Denim campaign star, Sydney Sweeney<\/a>, has to say about Martha Stewart\u2019s good jeans.\n                        <\/div>\n<p><a href=\"\/\/www.instagram.com\/embed.js\">\/\/www.instagram.com\/embed.js<\/a><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/pagesix.com\/2025\/11\/25\/style\/martha-stewart-is-the-new-face-of-american-eagle-in-denim-and-diamonds-for-the-holidays\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to holiday gifting, Martha Stewart knows best. And, American Eagle is helping answer the seasonal holiday question: \u201cWWMD?\u201d The 84-year-old icon is the new face of the brand, appearing in head-to-toe denim and diamonds for their latest AE Jeans campaign. In one image, Stewart wears an oversized denim shirt with straight-leg jeans, &#8230; <a title=\"Martha Stewart is the new face of American Eagle in denim and diamonds for the holidays\" class=\"read-more\" href=\"https:\/\/www.jubi24.com\/?p=11212\" aria-label=\"Read more about Martha Stewart is the new face of American Eagle in denim and diamonds for the holidays\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":11213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-11212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.jubi24.com\/wp-content\/uploads\/2025\/11\/Martha-Stewart-is-the-new-face-of-American-Eagle-in.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.jubi24.com\/index.php?rest_route=\/wp\/v2\/posts\/11212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jubi24.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jubi24.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jubi24.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jubi24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11212"}],"version-history":[{"count":1,"href":"https:\/\/www.jubi24.com\/index.php?rest_route=\/wp\/v2\/posts\/11212\/revisions"}],"predecessor-version":[{"id":11214,"href":"https:\/\/www.jubi24.com\/index.php?rest_route=\/wp\/v2\/posts\/11212\/revisions\/11214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jubi24.com\/index.php?rest_route=\/wp\/v2\/media\/11213"}],"wp:attachment":[{"href":"https:\/\/www.jubi24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jubi24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jubi24.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}