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BRAMPTON, Ontario, February 11, 2026<\/b>–(BUSINESS WIRE<\/a>)–Cricket Canada<\/a> is proud to announce that Loblaw Companies Limited, through its No Frills\u00ae<\/a> banner, is continuing its support for cricket in Canada and increasing its investment through a sponsorship commitment that will include logo placement on the sleeve of Team Canada\u2019s official jersey for the ICC 2026 Men\u2019s T20 World Cup.<\/p>\n As cricket continues to grow across Canada \u2014 both in participation and fan engagement \u2014 No Frills\u00ae remains committed to supporting a sport that reflects the country\u2019s diversity and brings communities together. This additional investment builds on the brands\u2019 ongoing sponsorship, adding prominent visibility during one of the world\u2019s most widely followed cricket tournaments while supporting Cricket Canada\u2019s continued development efforts.<\/p>\n “No Frills has been a strong supporter of cricket in Canada, and we\u2019re proud to continue building on that relationship,” said Amjad Bajwa, President of Cricket Canada. “Their continued commitment \u2014 including an increased investment in ICC 2026 Men\u2019s T20 World Cup jersey sleeve branding \u2014 reflects their belief in the sport\u2019s growth and their dedication to helping us strengthen pathways for athletes and deepen connections with fans nationwide.”<\/p>\n “At No Frills, we\u2019re proud to support a sport that brings together so many Canadians,” said Melanie Singh, President, Hard Discount, Loblaw Companies Limited. “Cricket continues to grow in communities across the country, and we\u2019re excited to strengthen our support for Cricket Canada and stand behind Team Canada on the world stage at the ICC 2026 Men\u2019s T20 World Cup.”<\/p>\n “Cricket has become one of Canada\u2019s most exciting growth sports, with a passionate fanbase that continues to expand nationwide,” said Saurabh Wig, CEO of Rock Paper Scissors Media. “It\u2019s encouraging to see brands like Loblaw and No Frills continue investing \u2014 and increasing their commitment \u2014 as Canadian cricket reaches new milestones. This kind of visible, sustained support helps elevate the sport and engage fans across the country.”<\/p>\n “This is a thoughtful step forward in a partnership that has already made an impact,” said Rahul Srinivasan, CEO of Boundaries North. “By increasing their investment in Canadian cricket and supporting Team Canada with prominent jersey sleeve branding for the ICC 2026 Men\u2019s T20 World Cup, No Frills is reinforcing a long-term commitment to communities where cricket continues to thrive.”<\/p>\n A partnership rooted in community<\/b><\/p>\n Cricket Canada continues to grow the sport through grassroots programming, athlete development pathways, and expanded fan engagement. Through its continued support and increased investment, No Frills\u00ae is helping strengthen cricket\u2019s role in Canadian communities and advance the national team program as it prepares to compete at the ICC 2026 Men\u2019s T20 World Cup.<\/p>\n<\/p><\/div>\n About Cricket Canada<\/b><\/p>\n Cricket Canada is the official governing body for the sport of cricket in Canada, overseeing and promoting the development of the game at all levels. With a focus on inclusivity and excellence, Cricket Canada is dedicated to fostering a vibrant cricketing community and achieving success on the international stage. Cricket Canada is recognized by the International Cricket Council, the Government of Canada and the Canadian Olympic Committee.<\/p>\n About Loblaw Companies Limited<\/b><\/p>\n Loblaw is Canada\u2019s food and pharmacy leader, and the nation\u2019s largest retailer. Loblaw provides Canadians with grocery, pharmacy, and healthcare services, other health and beauty products, apparel, general merchandise, financial services and wireless mobile products and services. With more than 2,800 locations, Loblaw, its franchisees and Associate-owners employ more than 220,000 full- and part-time employees, making it one of Canada\u2019s largest private sector employers.<\/p>\n Loblaw\u2019s purpose \u2013 Live Life Well\u00ae \u2013 puts first the needs and well-being of Canadians who make one billion transactions annually in the company\u2019s stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,100 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at nearly 1,400 Shoppers Drug Mart\u00ae and Pharmaprix\u00ae locations and in close to 500 grocery stores; PC Financial\u00ae services; Joe Fresh\u00ae fashion and family apparel; and four of Canada\u2019s top-consumer brands in Life Brand\u00ae, Farmer\u2019s Market\u2122, no name\u00ae and President’s Choice\u00ae. For more information, visit Loblaw\u2019s website at www.loblaw.ca<\/a> and Loblaw’s issuer profile at www.sedarplus.ca<\/a><\/p>\n View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260211356730\/en\/<\/a><\/span><\/p>\n Contacts<\/b><\/p>\n Media Contacts: <\/b> No Frills\u00ae BRAMPTON, Ontario, February 11, 2026–(BUSINESS WIRE)–Cricket Canada is proud to announce that Loblaw Companies Limited, through its No Frills\u00ae banner, is continuing its support for cricket in Canada and increasing its investment through a sponsorship commitment that will include logo placement on the sleeve of Team Canada\u2019s official jersey for the ICC 2026 Men\u2019s T20 … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":20827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-20826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.jubi24.com\/wp-content\/uploads\/2026\/02\/No-Frills-Strengthens-Support-for-Cricket-in-Canada-with-Increased.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.jubi24.com\/index.php?rest_route=\/wp\/v2\/posts\/20826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jubi24.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jubi24.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jubi24.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jubi24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20826"}],"version-history":[{"count":1,"href":"https:\/\/www.jubi24.com\/index.php?rest_route=\/wp\/v2\/posts\/20826\/revisions"}],"predecessor-version":[{"id":20828,"href":"https:\/\/www.jubi24.com\/index.php?rest_route=\/wp\/v2\/posts\/20826\/revisions\/20828"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jubi24.com\/index.php?rest_route=\/wp\/v2\/media\/20827"}],"wp:attachment":[{"href":"https:\/\/www.jubi24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jubi24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jubi24.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Cricket Canada \/ Boundaries North
Greg McIsaac \/ greg@junctioncommunications.com<\/a> \/ 416-458-3591<\/p>\n
Julie Unsworth – Julie.Unsworth@loblaw.ca<\/a><\/p>\n<\/p><\/div>\n
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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"