{"id":22902,"date":"2026-03-07T05:33:12","date_gmt":"2026-03-07T05:33:12","guid":{"rendered":"https:\/\/www.jubi24.com\/?p=22902"},"modified":"2026-03-07T05:33:13","modified_gmt":"2026-03-07T05:33:13","slug":"melania-movie-goes-to-streaming-after-humiliating-box-office-bomb","status":"publish","type":"post","link":"https:\/\/www.jubi24.com\/?p=22902","title":{"rendered":"\u2018Melania\u2019 Movie Goes to Streaming After Humiliating Box Office Bomb"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div id=\"main-article\">\n<p class=\"c-paragraph\">If you missed the first lady\u2019s vanity documentary in theaters, you will soon be able to stream the ill-advised project at home.<\/p>\n<p class=\"c-paragraph\"><i>Melania<\/i>, an Amazon-MGM production directed by <a href=\"https:\/\/www.thedailybeast.com\/melania-doc-director-found-in-creepy-epstein-files-photos\/\" target=\"_self\" rel=\"\" title=\"https:\/\/www.thedailybeast.com\/melania-doc-director-found-in-creepy-epstein-files-photos\/\">Brett Ratner<\/a>, will debut on Amazon Prime on Monday, Mar. 9, less than six weeks after its <a href=\"https:\/\/www.thedailybeast.com\/obsessed\/the-most-heinous-maga-looks-from-melanias-movie-premiere\/\" target=\"_self\" rel=\"\" title=\"https:\/\/www.thedailybeast.com\/obsessed\/the-most-heinous-maga-looks-from-melanias-movie-premiere\/\">big Kennedy Center premiere<\/a>.<\/p>\n<figure class=\"c-media-item b-article-body__image\"><figcaption class=\"c-media-item__fig-caption\"><span class=\"c-media-item__caption\">&#8220;Melania&#8221; became the most expensive documentary in history. <\/span><span class=\"c-media-item__credit\">raig Hudson\/Variety via Getty Images <\/span><\/figcaption><\/figure>\n<div>\n<p class=\"c-paragraph\">Chronicling the first lady\u2019s life in the 20 days before her husband was inaugurated for the second time, the doc was released in hundreds of theaters but proved to be a flop. <\/p>\n<\/div>\n<p class=\"c-paragraph\">In its opening weekend, <i>Melania<\/i> exceeded box-office expectations, earning roughly $7 million after its Jan. 30 release, making it one of the highest openings for a non-musical documentary in a decade. But given its massive budget, it needed much more to make it a financial success.<\/p>\n<\/p>\n<p class=\"c-paragraph\">Other indicators proved that the film wasn\u2019t the box-office hit that <a href=\"https:\/\/www.thedailybeast.com\/obsessed\/sorry-maga-melania-is-most-certainly-not-a-hit\/\" target=\"_self\" rel=\"\" title=\"https:\/\/www.thedailybeast.com\/obsessed\/sorry-maga-melania-is-most-certainly-not-a-hit\/\">MAGA desperately wanted it to be<\/a>. In the U.K., the doc <a href=\"https:\/\/www.independent.co.uk\/arts-entertainment\/films\/news\/melania-trump-movie-documentary-box-office-empty-screenings-b2914256.html\" target=\"_self\" rel=\"\" title=\"https:\/\/www.independent.co.uk\/arts-entertainment\/films\/news\/melania-trump-movie-documentary-box-office-empty-screenings-b2914256.html\">made just \u00a332,974<\/a> (approximately $44,604) in its opening weekend across 155 cinemas. South Africa, meanwhile, <a href=\"https:\/\/www.thedailybeast.com\/entire-nation-pulls-melania-movie-from-every-theater\/\" target=\"_self\" rel=\"\" title=\"https:\/\/www.thedailybeast.com\/entire-nation-pulls-melania-movie-from-every-theater\/\">pulled the film from the country\u2019s theaters<\/a> before it was even released.<\/p>\n<p class=\"c-paragraph\">After that opening weekend in the U.S., <i>Melania<\/i> <a href=\"https:\/\/www.thedailybeast.com\/melania-suffers-woeful-weekend-at-the-box-office\/\" target=\"_self\" rel=\"\" title=\"https:\/\/www.thedailybeast.com\/melania-suffers-woeful-weekend-at-the-box-office\/\">plummeted quickly<\/a>. <\/p>\n<p class=\"c-paragraph\">In its third weekend, the doc saw a 62.3-percent drop in attendance. By its fourth week, the documentary had disappeared from the box office <a href=\"https:\/\/www.thedailybeast.com\/obsessed\/melania-mia-in-box-office-charts-after-just-four-weeks\/\" target=\"_self\" rel=\"\" title=\"https:\/\/www.thedailybeast.com\/obsessed\/melania-mia-in-box-office-charts-after-just-four-weeks\/\">entirely<\/a>, not appearing in IMDb\u2019s top 38 films.<\/p>\n<p class=\"c-paragraph\">The film is one of the most expensive of its kind, reportedly costing a whopping <a href=\"https:\/\/www.thedailybeast.com\/melania-trumps-75-million-movie-premiered-to-a-handful-of-people-in-a-makeshift-theater\/\" target=\"_self\" rel=\"\" title=\"https:\/\/www.thedailybeast.com\/melania-trumps-75-million-movie-premiered-to-a-handful-of-people-in-a-makeshift-theater\/\">$75 million<\/a>. <\/p>\n<figure class=\"c-media-item b-article-body__image\"><img loading=\"lazy\" decoding=\"async\" data-chromatic=\"ignore\" alt=\"Don Jr. and Bettina Anderson at the Melania premiere\" class=\"c-image\" loading=\"lazy\" src=\"https:\/\/www.jubi24.com\/wp-content\/uploads\/2026\/03\/KI6EHEOPPZEAXN2ZDAGZ2RWWSY.jpg\" width=\"800\" height=\"488\" \/><figcaption class=\"c-media-item__fig-caption\"><span class=\"c-media-item__caption\">&#8220;Melania&#8221; will release on Amazon Prime on March 9th. <\/span><span class=\"c-media-item__credit\">Brendan Smialowski\/AFP via Getty Images <\/span><\/figcaption><\/figure>\n<p class=\"c-paragraph\">Amazon had previously said it intends to recoup costs when the movie hits streaming. Kevin Wilson, Amazon MGM\u2019s distribution chief, said that the documentary\u2019s <a href=\"https:\/\/www.thedailybeast.com\/amazon-uses-creative-math-to-crown-melania-a-success\/\" target=\"_self\" rel=\"\" title=\"https:\/\/www.thedailybeast.com\/amazon-uses-creative-math-to-crown-melania-a-success\/\">strong opening weekend<\/a> was seen as \u201ca critical first moment that validates our holistic distribution strategy, building awareness, engagement, and provides momentum ahead of the film\u2019s eventual debut on Prime Video.\u201d <\/p>\n<p class=\"c-paragraph\">The studio <a href=\"https:\/\/www.thedailybeast.com\/amazon-uses-creative-math-to-crown-melania-a-success\/\" target=\"_self\" rel=\"\" title=\"https:\/\/www.thedailybeast.com\/amazon-uses-creative-math-to-crown-melania-a-success\/\">further insisted<\/a> that it plans \u201dto recoup some of the cost of the film when it streams on Prime Video through advertising and Prime signups.&#8221;<\/p>\n<p class=\"c-paragraph\"><i>Melania<\/i> earned a total of $16.6 million worldwide. Its international earnings made up just $291,000 of that total, according to <a href=\"https:\/\/www.boxofficemojo.com\/release\/rl4287397889\/\" target=\"_self\" rel=\"\" title=\"https:\/\/www.boxofficemojo.com\/release\/rl4287397889\/\">Box Office Mojo<\/a>. The film, which <a href=\"https:\/\/www.thedailybeast.com\/obsessed\/melania-takes-its-place-among-historically-maligned-movies\/\" target=\"_self\" rel=\"\" title=\"https:\/\/www.thedailybeast.com\/obsessed\/melania-takes-its-place-among-historically-maligned-movies\/\">didn\u2019t fare well with critics<\/a>, was released in over 2,000 theaters. <\/p>\n<div>\n<p class=\"c-paragraph\"><i>Obsessed with pop culture and entertainment? Follow us on <\/i><a href=\"https:\/\/obsessed.substack.com\/\" rel=\"\"><i>Substack<\/i><\/a><i> and <\/i><a href=\"https:\/\/www.youtube.com\/@TheObsessedChannel\" rel=\"\"><i>YouTube<\/i><\/a><i> for even more coverage.<\/i><\/p>\n<\/div>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.thedailybeast.com\/obsessed\/melania-movie-goes-to-streaming-after-humiliating-box-office-bomb\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you missed the first lady\u2019s vanity documentary in theaters, you will soon be able to stream the ill-advised project at home. Melania, an Amazon-MGM production directed by Brett Ratner, will debut on Amazon Prime on Monday, Mar. 9, less than six weeks after its big Kennedy Center premiere. &#8220;Melania&#8221; became the most expensive documentary &#8230; <a title=\"\u2018Melania\u2019 Movie Goes to Streaming After Humiliating Box Office Bomb\" class=\"read-more\" href=\"https:\/\/www.jubi24.com\/?p=22902\" aria-label=\"Read more about \u2018Melania\u2019 Movie Goes to Streaming After Humiliating Box Office Bomb\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":22903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-22902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.jubi24.com\/wp-content\/uploads\/2026\/03\/\u2018Melania-Movie-Goes-to-Streaming-After-Humiliating-Box-Office-Bomb.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.jubi24.com\/index.php?rest_route=\/wp\/v2\/posts\/22902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jubi24.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jubi24.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jubi24.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jubi24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22902"}],"version-history":[{"count":1,"href":"https:\/\/www.jubi24.com\/index.php?rest_route=\/wp\/v2\/posts\/22902\/revisions"}],"predecessor-version":[{"id":22904,"href":"https:\/\/www.jubi24.com\/index.php?rest_route=\/wp\/v2\/posts\/22902\/revisions\/22904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jubi24.com\/index.php?rest_route=\/wp\/v2\/media\/22903"}],"wp:attachment":[{"href":"https:\/\/www.jubi24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jubi24.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jubi24.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}