- Locating investor clients in person and online
- Create marketing strategies to secure an investor’s business
- Utilizing tools and technology to strengthen business partnerships for long-term success
If a broker can fine tune these three aspects of a deal transaction, they are simultaneously attracting new clients while fortifying existing investor relationships.
Client connection
With so many interactions occurring on various social media platforms online, the value of an in-person meeting seems to dwindle each year. However, this is where brokers can still make the biggest impact. Due to its scarcity, these in-persons connections or first-time meetings can be much more memorable if a broker is willing to take advantage of it.
Opportunities such as local Real Estate Investor Association (REIAs) meet ups and tradeshows that attract professionals from across the country are where brokers can find those connections. For the REIAs, it is a good idea to establish a presence locally and let people know that a real estate broker resource is available to them if needed. A lot of professionals generally gravitate towards a local connection due to familiarity, so brokers have a leg up in that regard.
A broker should always speak up and introduce themselves and their business when given the opportunity but be sure to reiterate the value a broker can provide as it pertains to workload. These relationships work best when it’s a two-way street, and an overt sales pitch can turn people away.
At trade shows there is an opportunity to meet people from all over the country. Having investor clients in different pockets of the country investing in different types of properties is a huge win for brokers. This allows for a steady flow of business and can lead to improved knowledge simply by closing a variety of deals. Brokers can take the experience and success they’ve learned from investors nationwide and funnel it back to their local clients to allow them to expand their business if it makes sense to do so.