And just like that, 2025 is coming to an end. Here at Shop TODAY, we’re reflecting on another year of tracking trends, testing products and crowning award winners.
Thousands of products come across our desks in a calendar year, but only a small percentage make the cut when it comes to the very best of 2025. To share some of our favorite finds in the last 12 months, editorial director Adrianna Brach stopped by Studio 1A with a stellar lineup of Amazon bestsellers. From results-driven innovations in beauty to a decor hack that will revolutionize your home lighting, we’ll be taking these products with us into the new year.
Scroll on to shop all of the best Amazon products of 2025.
Best Amazon products of 2025 seen on TODAY
This innovative body lotion landed a mention when TIME released its list of the best inventions of 2025, and our editors are equally impressed. It combines a caffeine and hyaluronic acid-packed formula with a roller applicator, doubling as a massage tool that aims to improve circulation, reduce swelling and encourage lymphatic drainage as you apply. It comes in two versions: Smooth’d and Tone’d — both help to minimize cellulite and hydrate all over.
“To use, just turn the tube to ‘on’ and squeeze to dispense the lotion, then gently roll it over the area,” Brach instructs. “This has similar benefits to dry brushing, but if that’s a bit rough for your skin you will probably prefer this.”
Is winter drying out your hands? This tried-and-true hand cream is formulated to keep working hands moisturized. It has a non-greasy formula that keeps fingers, knuckles and more hydrated all day, without the need to reapply constantly or a heavily perfumed scent. Pro tip: Apply before bed to allow it to heal extremely dry, cracked hands overnight.
Two SickScience products earned awards and coveted placements in our editors’ beauty routines this year. The brand’s jaw defining serum has niacinamide and caffeine to tighten under the chin and on the neck, reducing the appearance of wrinkles, crepiness and skin slackening. Plus, this scalp serum was implemented in one editor’s hair loss routine and noticeably improved fullness after a bout of stress-induced thinning struck before her wedding. Just look at those results!
These sconces offer an easy and affordable way to add accent lighting or a reading light to your desk or bedside. They’re completely wireless, with a magnetic back that mounts on the wall with an included adhesive, so it’s damage-free and great for renters. It has three different brightness settings and can last up to 15 hours on a single charge, per the brand.
“I love these and actually use them at home,” Brach vouches. “The light can be adjusted and angled exactly where you want it, and it can even be pulled off the mount, with is super convenient if you need to get up in the middle of the night.”
Our editors have been singing the praises of Ray-Ban Meta glasses for a couple years now, but 2025 was the year we became obsessed. With transparent lenses, transitions and sunglass styles to choose from, you can pick the wearable tech option that best suits your lifestyle.
“I own a pair myself and they’re so fun for taking photos and videos with a click of the button on the arm,” Brach says. “You can also take calls with the built-in speakers on the arms, listen to music and even ask Meta questions!”
We love to pull on a comfy sweatshirt in winter, and this versatile half-zip meets our cozy criteria while feeling more elevated than your average hoodie. It’s got a full size length so it won’t ride up over your stomach or waistband and is a little lighter in weight than your average sweatshirt, so you won’t get too hot and can layer with it.
We couldn’t wrap up a recap of our favorite finds of 2025 without including the newly launched MONOPOLY®: TODAY Board Game! We’re so proud to have created our own twist on the iconic game this year for fans to get in on the TODAY fun at their next game night. Grab your friends, family and fellow morning show enthusiasts and compete to be the last anchor standing!
More 2025 Amazon bestsellers
Ringing up at under $5, this mascara gives you a serious bang for your buck. Shop TODAY readers added this to cart in 2025 to get lasting lashes that didn’t smudge, run or flake all day long.
We can’t always get eight hours of sleep in per night, but you can fake the look of it with a good eye cream! This affordable eye gel is packed with yerba mate, hyaluronic acid and caffeine to hydrate the under-eye area.
These convertible earrings are a personal favorite find of mine from this year. Since I got them in the spring, the lightweight, two-toned earrings have adorned my lobes more days than I can count.
This timeless beanie has amassed over 100,000 perfect, five-star ratings from Amazon customers. The bestseller is available in over a dozen colors and suits any gender. It even comes in kid-friendly sizes.
Brainstorming New Year’s resolutions? Add this weighted vest to cart to tackle your fitness goals and boost your walks and workouts.
For under $30, this dishwasher-safe tool includes three blades for shredding, grating and slicing to cut through cheese, veggies and more. Just add whatever you’re shredding to the top and crank the handle. Your hands never come near the blade, thanks to the top loading device and stopper.
Winter can be tough on dry skin. Enter: this bestselling oil-based body wash, which cleanses skin without stripping it. Follow with your favorite moisturizer to keep skin hydrated all season long.
We’re all guilty of losing or misplacing something every now and then, but these trackers change the game. Slip one into your wallet, attach one to your keys or even tuck one into your suitcase when traveling to be able to see the location of your belongings in real time right from your phone.
This steam mop was a bestseller this year. If you haven’t already switched to steam mopping your hard floors, the cleaning appliances are popular because they remove grime and grease using just water (no chemicals needed!) and leave zero residue behind.
New year, new shoes! According to experts, you’re supposed to replace your running shoes every six months, so last year’s sneakers are probably due for an upgrade. These bestselling Brooks sneakers will have you racing towards your fitness goals for 2026 in record time.
Meet the experts
Our team features a range of qualified experts and contributors in our broadcast segments to reveal the latest in trends, remarkable sale events and all things shopping across a variety of categories. Products were independently chosen by members of the Shop TODAY team along with Adrianna Brach.
- Adrianna Brach is the editorial director at Shop TODAY, with over a decade of experience as an editor covering beauty, fashion and shopping.
- Shop TODAY is a team of shopping editors and writers who spend hours every day finding the best new products, tried-and-true favorites and more that are worth shopping, according to our high standards.
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How we chose
The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.